The Orchestra Sinfonica di Milano is one of Milan and Italy’s most important symphonic realities. It promotes and shares expressions of culture and art, about music, by carrying out symphonic, concert, opera and other musical activities in Milan in a context of public education to music and the cultural areas and profiles related to it while assuming the role of ambassador, in Italy and abroad, of the cultural values expressed.

The Orchestra Sinfonica di Milano’s former name was LaVerdi changed above all to express the deep connection between Milan and its power to accelerate its path to become the point of reference for the incredible symphonic repertoire in Italy. It was moving dynamically, flexibly and innovatively towards an everbroader repertoire that spans the ages. The new growth strategy aims to define, together with the new name, a new identity that best describes the link between this institution and the Milanese musical and cultural scene. Confirming something that will never change: the music of the Orchestra Sinfonica di Milano will always be the protagonist, and along with it will be the desire to have the public discover it.

The design is inspired by avant-garde cultural movements and synesthesia, with the potential for responsive interaction with music. The logo, with its geometries inspired by the spires of the Milan Cathedral, echoes the dynamism and the concept of sound propagation in its solids and voids. The look & feel draws visual inspiration from the cultural current of futurism, a movement strongly linked to the territory. Proprietary typography was designed – deriving from the rational traits of Milanese architecture – to be used in a static and dynamic state which, if “activated” by sound, it generates new forms recalling the logo shapes.

Credits

Design Direction & Design:
Alessio Galdi
Andrea Maddaloni
Alessandro Latela
Gianluca Ciancaglini

Project Management:
Elena Lambertucci

Motion Design:
Salvatore Illeggittimo

Type Design:
Landor&Fitch

Support Cyclists is not just a slogan, but a real commitment at Selle Royal. They do so literally with their saddles, conveniently through helpful services, and culturally with the inspiring stories to share.

Credits

Design Direction:
Andrea Maddaloni

Design:
Andrea Maddaloni
Alessandro Latela

Project Management:
Elena Lambertucci
Adriana Testaverde

As an eyewear brand we want to reflect and embrace the creativity and extravagance of the fashion industry. Huma’s collections, designed and manufactured in Italy according to the highest quality standards, are characterised by the distinctive and captivating accessories. Our goal is to amaze you and make you feel special in every way possible. Huma. It’s like love at first sight.

Credits

Creative Direction:
Andrea Maddaloni

Design:
Andrea Maddaloni
Gianluca Ciancaglini

Walter Landor created the Alitalia brand in 1969. Landor & Fitch brought its heir to life. The challenge was to evolve one of the most beloved Italian brand icons and connect people beyond air travel, crafting a brand strategy and new identity. The new flag carrier celebrates the pride of being Italian in a contemporary key, letting Italy rise proudly into the sky and spreading the enduring charm that makes it unique and recognisable everywhere.

The visual identity is inspired by the image of an Italian flag floating over a blue sky. The result is a striking metallic Azzurro Savoy livery that bears Italian heritage, allowing our minds to associate it immediately with the “Azzurri” athletes, a genuine national pride. The country’s past, present, and future are also represented through an eclecticism of icons inspired by famous Italian artists and designers’ architecture, street furniture, and visionary ability, composing a pattern on the livery and living as a graphic element in other applications. The visual identity of “Volare” was also designed to create a new loyalty program open to all and based on four values: freedom, personalisation, choice and connection. The visual identity is in line with the visual assets of ITA Airways and launched through a premium welcome kit.

Credits

Design Direction & Design:
Fiorenza Cavanna
Gianluca Ciancaglini
Mattia Castiglioni
Alessandro Latela
Andrea Maddaloni

Project Management:
Silvia Damato

Facce is a tribute to Bruno Munari (Milan 1907-1998). In his book “Alla faccia!” of 1992, Munari creates countless variations on the theme of the face using different types of “signs”, demonstrating how a single idea can be expressed indefinitely. My intent was to bring out his drawings from the sheet of paper transporting them into a physical, material, tangible dimension. Thus was born “Facce” a series of three hand-carved wooden masks inspired by three of his drawings, in which it is possible to recognize the ancestral shapes of the circle, square and triangle (another important theme for Munari). Everything was made in the most faithful way possible to the original drawings, but adapting the measures to those of a human face, so as to make them wearable. The faces were finally stuccoed in a rough way, to preserve the primitive and mysterious aspect of the freehand drawings.

With practice, I discovered that having a rock & roll nature does not necessarily conflict with calmness and yogic centering, quite the contrary. It can push us to progress in the physical as well as in the spiritual part, helping us to rebel against all our unconscious conditioning and to find the freedom to be. Awareness is a daily job and we have in our heart all the abilities to evolve physically, being better in our body and spiritually, going to overcome real or imaginary limits of our mind and rediscovering the peace and happiness of being perfect as we are.

© Musica.OTF comes from in-depth research into the roots of music and dance through the most varied cultures of the world. The exploration goes from the 1700s choreographies’ notations to the 1800s Tibetan music semiography of the Buddhist rituals, picking elements from the classical music notes.

Credits

Creative Direction:
Andrea Maddaloni

Type Design:
Gianluca Ciancaglini
Andrea Maddaloni

3D Design:
Subdivision Studio

Presa. is the maximum expression of Scarpa’s research and internal development office in the soles. An environment of exploration and technological innovation, where experience and scientific research combined. This is the Scarpa approach: an r&d department to study, analyze and develop the best soles.

The brand identity aims to hand over the vital research behind Presa. products, using technical language underlined by the presence of numerous details. The scientific approach to studying materials is made explicit using 3D, which tells the particle mix to obtain the perfect balance. Finally, the logotype gives it a gritty, strong look suggesting the grip concept fundamental for the industry.

Each Presa® sole is carefully developed, considering the context of the shoe use. The measurement of the leading performance indicators (including grip on dry and wet conditions resistance) is fundamental in choosing the best sole according to the activity for which the shoe was designed.

The midsole results from meticulous research of materials, density, and inserts to create the right compromise between control, precision, and comfort. In the study of tread design, the key is the correct position of the self-cleaning plugs and channels to satisfy the needs of thrust and braking and ensure effective cleaning of the sole from debris. The compounds are specifically designed for the outdoor world to obtain maximum performance in all weather conditions and terrain without compromising the duration.

Credits

Design Direction & Design:
Andrea Maddaloni
Alessio Galdi

Project Management:
Adriana Testaverde

3D Design:
Subdivision Studio

Sound Design:
Jean Studio

SCARPA, also known as S.C.A.R.P.A. (from the initials of Società Calzaturieri Asolani Riuniti Pedemontana Anonima) or Scarpa, is an Italian company that produces mountain, high-altitude and hiking boots, telemark and ski mountaineering boots, and climbing shoes.

Credits

Creative Direction & Design:
Giuseppe Donvito
Andrea Maddaloni
Alessio Galdi

Project Management:
Adriana Testaverde

Production Artist:
Chantal De Luca

Motion Design:
Salvatore Illeggittimo

Type design:
Landor&Fitch
Type Firm

Since the beginning of time, people always used objects, paintings and clothes to adorn themselves and express their personality, their emotions. Born with the human being, jewelry should not be only an ostentation of wealth, but also an expression of people’s emotions, thoughts and feelings. Unusual, changeable, illusory. Each material’s nature will show to me endless possibilities. Research and experimentation are essential for a coherent elaboration of the thought. Shapes, patinas, textures, surfaces and colors to express a concept in a close dialogue with the body.

At the beginning of the 19th century, well before the unification of Italy, the particular Italian situation, driven by popular uprisings and political instability, made spices difficult to find in Milan. Despite the context, thanks to his passion and personal initiative, a young entrepreneur and aspiring herbalist created something unique in a small laboratory. It was 1815 when Ausano Ramazzotti made several experiments blending indredients from all over the world like Italian sweet orange peels, gentian, rhubarb, turmeric and rosemary. Aiming to create a flavored drink, tailored to be enjoyed at any time of day, Ausano created Amaro Ramazzotti, a harmonious blend of 33 spices, herbs, flowers and fruits. The recipe is still kept secret, from generation to generation.

Credits

Creative Direction:
Michele Genghi

Design Direction & Design:
Vittorio Gagliardi
Andrea Maddaloni

Production Artist:
Chantal DeLuca

3D Design:
Ditroit Studio

Type Design:
Landor
Out Of The Dark

The Spotify masterbrand is rooted in a mission to offer unprecedented access and unrivaled discovery. And while limitless exploration can bring about enormous joy for some, for others this level of never-ending options – be it in music or culture at large – can feel overwhelming. That’s where Spotify Premium comes in. In a time of content overload, it is Premium’s mission to be a trusted guide for our members. Premium aims to inspire by intuitively filtering out the noise and bringing to surface the music, content and culture that matters.

Credits

Creative Direction:
Giuseppe Donvito

Design Direction & Design:
Alessio Galdi
Mattia Castiglioni
Andrea Maddaloni
Alessandro Pigoni
Kristina Nikaj

Campari Group is among the most prominent global players in the spiritssector, with a portfolio of over 50 global, regional, and local priority brands. Global priorities include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey,and Grand Marnier.

Campari Group had the stark need to refresh its corporate identity with the cleargoal of firstly expressing the strategic shift, from product brand to house ofbrands, while lighting up uniqueness and legacy and premiumizing its imageand unique personality.

The identity is expression of a duality based on strong elements: on the onehand solidity built with the experience and historicity of the brand, on the othera growing heritage of stories related to individual products. This was donethrough a bespoke typography derived from the artistic heritage of the brandand a defined colour palette that clearly takes it far from the product brandand sets a premium territory, an affordable luxury perception.

One of the touchpoints on which the new identity is focused is the websitecamparigroup.com, to become the single reference channel for all institutional information, bringing together all global and local relevant communications to convey the Group’s voice and its offices around the world.So the News&Media section becomes the point from which, through an original search engine, the user can access any content, thanks to a transversal path that allows the visitor to follow the most highlighted topics. Individual commercialbrands are placed in the spotlight to enhance their prestige. The innovative wayof browsing the products allows for in-depth analysis of the history and economicvalue, which helps to reconstruct the numerous acquisitions of the group overthe years.

Credits

Creative Direction:
Michele Genghi
Giuseppe Donvito

Design Direction & Design:
Vittorio Gagliardi
Andrea Maddaloni
Alessandro Latela

Type Design:
Landor&Fitch
Out Of The Dark

Nexi, in Italy, is the reference point for digital payments. Thanks to its end-to-end omnichannel technology, Nexi connects banks, merchants and consumers with the aim of changing the way people and companies pay and collect money every day, thus accelerating the spread of digital payments and the transition to a cashless society, which is essential for the modernization of Italy.

Credits

Creative Direction:
Michele Genghi

Design:
Vittorio Gagliardi
Andrea Maddaloni
Alessandro Pigoni

Project Management:
Elena Lambertucci